meet luba



Growing up in a small town with immigrant parents I learned that hard work, persistence, and following your dreams are vital keys to success. Even at a young age, I was fascinated with the beauty industry, and in my late teens, I moved from my small town to Big City living with a goal to become involved with esthetics in any way possible. Over time my hard work and dedication received attention and I quickly moved up the corporate ladder to eventually become a National Director of Beauty for a nationwide chain.

Working in my corporate position was both challenging and rewarding, however being a woman in my early twenties in a male-dominated industry was a hurdle difficult to overcome. I was told my ideas “wouldn’t work”, they were “too out of the box”, or I was “too young and pushing the envelope.” My input and creativity were stifled but I kept my head high and never wavered in presenting who I was and what I believed. I felt what I had to offer would move us forward but the company was not open to change or moving in a new direction. After much reflection and the desire to stay true to myself, I left the corporate world eager to start my own business journey.

I began to realize my dreams when I opened WAX Hair Removal BarR . Always dreaming big, I opened in both Canada and the United States. Moving forward with confidence my goal was clear- I wanted to create state-of-the-art centres that used clinically researched products under the care of personable, and highly-skilled estheticians. It was important to me to create an atmosphere that was a professional, supportive, enjoyable, and safe place to work. I wanted centers that embraced my ideas and I wanted to hire women who shared my love for beauty and all things skin.

 I am proud to say that my dreams and goals did reach fruition, and for over a decade my salons have helped men and women with all of their skincare needs and personal maintenance. I believe in continual learning and education and, as a result, my salons are the innovators of skin lyghteningR and anal bleaching. We have been performing these services on thousands of clients internationally and training other salons for over a decade, and are continuing to be leaders in this industry.

For over ten years I’ve listened, watched, and noted our clients and estheticians’ comments. I became aware of the need for an all-natural, vegan-friendly, and marketable product. I am pleased to introduce BryghtTM , a skin lyghteningTM, and bryghteningTM line;

 Made by Professionals for Professionals

It is a fast-acting system that even skin tone and diminishes dark spots to enhance the overall radiance of the skin. All ingredients are listed for full transparency and custom marketing material is available, ranging from PG to R rated. We value collaboration over competition. With this position, we will continue our training and development programs. With support online and over the phone, as well as providing you with the marketing material that is right for your business. Because no one knows your business like you do.

The creation of BryghtTM gave me the next step in my beauty journey, and that is my wish for you. BryghtTM has been a team effort, a team of strong, supportive women. Together it is our mission to support all of your beauty and wellness needs.

Luba Sasowski