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meet luba
Working in the corporate world was both challenging and rewarding, however being a woman in my early twenties in a male-dominated industry was a hurdle difficult to overcome. I was told my ideas “wouldn’t work”, they were “too out of the box”, or I was “too young and pushing the envelope”. My input and creativity were stifled, but, I kept my head high and never wavered in who I was and what I believed. I felt what I had to offer would move us forward but the company was not open to change. After lots of reflection and the desire to stay true to myself, I left the corporate world eager to start my own business journey.

Targeted Skincare for down there
"cancer was the best thing that ever happened to me because it allowed me the clarity to reflect on where I was putting my energy"
2020 hit everyone really hard, especially those of us in the beauty industry. For me it was an exceptionally hard year as I was diagnosed with triple negative breast cancer at the beginning of lockdown. I underwent hell on earth with chemotherapy, radiation, and surgery. So how did we at bryght move from intimate skincare products to creating a new line for cancer thrivers you ask? It was simple, as soon as my Oncologist said “Your skin is going to burn, peel, blister and hyperpigment- make sure you use petroleum jelly” I knew that I needed to create products that were specific for cancer thrivers and that were; safe, easy to use, all natural, vegan and scent free. I immediately thought, “hell, bryght already specializes in hyperpigmentation for the most sensitive areas!” That’s when I knew I could really make a difference, this was my calling, this was my purpose, this was why I got sick, this was my “strength” and “courage”

Luba Sasowski
CEO/Founder