Born to Ukrainian immigrant parents in a small town where she never quite fit in, Luba learned early what it feels like to be underestimated. She left home as soon as she could, determined to build a life that was bigger, louder, and completely her own.
She started at the bottom of the cosmetics world, behind a counter, with no degree, no connections, and no safety net.
Within a few years, she worked her way up to running one of the largest cosmetics operations in the country. By her mid-twenties, she was managing national business in an industry dominated by men, selling products to women.
It looked like success from the outside.
It didn’t feel like success on the inside.
At 28, after years of pressure, harassment, and navigating a corporate culture that never felt safe, Luba collapsed at a company event and was later told by a psychiatrist that returning to that career would destroy her health.
So she walked away.
And built her own industry instead.
During the mortgage crisis, with nothing but determination and a leveraged condo, Luba opened waxing salons across the United States and Canada. Her goal wasn’t just business, it was to create a workplace where women felt respected, supported, and in control.
Her salons offered services most companies were too afraid to even talk about.
People protested.
Competitors laughed.
A Las Vegas executive once promised to
“bring her business down.”
That fearless attitude led to the creation of Bryght the brand that brought intimate skincare into the mainstream and turned one of the beauty industry’s biggest taboos into a global category.
Yes, Bryght started with anal bleaching.
And yes, the world noticed.
What started as a single product quickly became a full skincare line focused on hyperpigmentation, sensitive skin, and the areas most brands ignored. Bryght built its reputation on transparency, science, humor, and the belief that nobody should feel embarrassed about their body.
At the beginning of the pandemic, Luba was diagnosed with triple-negative breast cancer. During treatment, she was told to use basic petroleum jelly on skin that was burning, blistering, and hyperpigmenting from radiation.
Drawing on years of experience formulating products for the most sensitive skin, Luba created the Strength & Courage collection skincare designed specifically for cancer thrivers and medically compromised skin. Safe, gentle, vegan, transparent, and created by someone who had lived it. But here's the thing, she created this line for herself, she didn't share her diagnosis with anyone. Its when the doctors took notice and said ; "What are you using on your skin? It looks like cancer never happened." She knew at that moment that cancer was given to her as a gift so she could develop this line to help people with their skin during cancer treatment.
Today, Bryght is known worldwide for fast-acting skincare that evens tone, reduces dark spots, and restores confidence,
without shame, without secrecy, and without filters.
Luba continues to lead the brand the same way she started it:
bold, honest, a little rebellious, and completely unapologetic.
Because the beauty industry may still be run by men,
but Bryght was built by a woman who refused to stay quiet.
And she’s just getting started.
